A couple of weeks ago I had the opportunity to speak to a group of students and budding professionals on Succeeding as a Creative...

When you think of iconic brands like Coca-Cola, Nike, or Apple, what comes to mind? Most likely, their logos, colours, slogans, and the...

With increasing consumer awareness of environmental issues, brands must be mindful when making eco-friendly claims. The Government of...

The Power of Fixing One Parameter Creating a brand identity is an exhilarating process filled with endless possibilities. However, the...