Dhun Patel
Succeeding as a Creative Professional
A couple of weeks ago I had the opportunity to speak to a group of students and budding professionals on Succeeding as a Creative...
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Vrishali Deshmukh
Oct 214 min read
The Importance of Brand Consistency: How to Build Trust and Stay Memorable
When you think of iconic brands like Coca-Cola, Nike, or Apple, what comes to mind? Most likely, their logos, colours, slogans, and the...
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Vrishali Deshmukh
Oct 212 min read
Understanding Greenwashing Guidelines: A Step-by-Step Compliance Guide for Brands
With increasing consumer awareness of environmental issues, brands must be mindful when making eco-friendly claims. The Government of...
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Vrishali Kekre Deshmukh
Jul 123 min read
Navigating the Decision Dilemma in Creating a Brand Identity:
The Power of Fixing One Parameter Creating a brand identity is an exhilarating process filled with endless possibilities. However, the...
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Saurabh Kulkarni
Jun 8, 20233 min read
Apple just killed Meta
The world of augmented reality (AR) has been rapidly evolving, capturing the attention of tech giants and consumers alike. Apple and Meta...
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Vrishali Kekre Deshmukh
May 11, 20234 min read
To APP or Not to APP
The iOS App Store launched in 2008 with 500 apps. Today, there are over seven million apps available across iOS and Android platforms,...
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Vrishali Kekre Deshmukh
Mar 15, 20234 min read
Move Over Gen-Zs, the Alphas are Taking Over
I recently morphed from a nuclear family into a joint family. And the age chasm between the youngest (5) and the oldest (77) in the house...
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Vrishali Kekre Deshmukh
Feb 10, 20233 min read
The Comeback of the Retail Industry in India: Navigating the Age of Online D2C Brands
The Indian retail industry has undergone a massive transformation in recent years, with the rise of digital technologies and the growth...
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Dhun Patel
Mar 22, 20222 min read
Brand Architecture for the Digital Age
Brand architecture is important for every business, whether a startup or an established one. Because, in a way, brand architecture...
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Vrishali Deshmukh
May 19, 20214 min read
From Brick to Click in 60 Days: Go Social
And… we’re back with a new edition of our actionable series, Brick to Click in 60 Days, where we’ll tell you how you can use social...
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Vrishali Deshmukh
May 13, 20213 min read
From Brick to Click in 60 Days: Discover the World Wide Web
Welcome to a new edition of our actionable series, Brick to Click in 60 Days. We’re now at the halfway mark, and we assure you, it’s only...
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Vrishali Deshmukh
May 11, 20212 min read
From Brick to Click in 60 Days: Create a Visual Splash
Welcome to Week 3 of our series, Brick to Click in 60 Days. We’re back… with some incredibly actionable plans for you, to create your...
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Vrishali Deshmukh
May 6, 20214 min read
From Brick to Click in 60 Days: Let’s Curate Experiences!
It’s a brand-new week and we’re back with some brand-new tips for you! Welcome to Week 2 of our series, Brick to Click in 60 Days. The...
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Vrishali Deshmukh
May 3, 20213 min read
From Brick to Click in 60 Days : Who. What. Where.
Welcome to the first edition of ‘Brick to Click in 60 Days’! Over the next 8 weeks, we’re going to tell you all that you need to know, to...
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Vrishali Deshmukh
Mar 3, 20212 min read
Once Upon a Fintech Time
By Vrishali Kekre Deshmukh In 2016, a fintech giant approached us, to explain the technology behind money transfers that were based on a...
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Vrishali Deshmukh
Feb 16, 20215 min read
What’s in a Name? Everything!
By Vrishali Kekre Deshmukh Anyone who’s had a child will relate to the emotional pressures of naming their new-born. No sooner is the...
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Vrishali Deshmukh
Jan 20, 20215 min read
What attending a party can teach us about brand building
By Dhun Patel Chaitra Patel If you think branding is an activity meant only for the likes of the Nestlés, ITCs, Apples, and Googles of...
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Vrishali Deshmukh
Dec 28, 20203 min read
5Cs to Great Packaging
At Therefore Design we have developed the 5C Strategy to ensure consistent wins for the brands that work with us.
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Vrishali Deshmukh
Aug 24, 20203 min read
Make Your Packaging Work Hard, to Earn More
By Vrishali Kekre Deshmukh If you are in the food industry you are lucky! Congratulations, you are amongst the few sectors slated to grow...
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Vrishali Deshmukh
Jul 2, 20206 min read
Four Ways a Product Designer Can Help Your Business
For any business, product development is one of the most critical aspects, especially in the initial phases.
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