POT AND BLOOM

POT & BLOOM

HOME GARDENING MADE EASY!

Project Snapshot

ASK

Pot & Bloom is a brand founded by Cropnosys, an established brand with science backed experience in large-scale farming. The company wanted to leverage this experience to create a B2C home garden offering that would allow them to explore a new market.

OBJECTIVE

To design a compact, comprehensive and ergonomic home gardening kit along with experience touch points which will help in making the gardening process easy, fun and approachable for everybody.

TARGET AUDIENCE

The primary target audience for the brand was an urban SEC-A audience between the age group 20-40 years who are looking to grow and maintain home gardens. The kit would also lead to appeal to children to make gardening a fun activity for the entire family

SOLUTION

The popularity of home gardens and online shopping had peaked during the pandemic. This shift necessitated a comprehensive kit with added touch points in a way that made the entire gardening experience simple and engaging for the TG.

We created an ergonomic and convenient kit providing all the necessary gardening elements, making it an easy, one-stop-shop online purchase. The compact kit was also designed to help Pot & Bloom optimize their logistics and supply chain.